Legal
Privacy Policy
Effective date: October 2, 2026. Last updated: October 2, 2026.
Who we are
BurialFacts ("we," "us") is an independent consumer education publisher about burial insurance, final expense insurance and funeral costs. We are not an insurance company. When you call the phone number on this site or submit a request form, you are connected with a Licensed Insurance Agent.
Information we collect
- Information you give us. If you submit a request form, we collect the details you enter, such as your name, address, state, ZIP code, email address, phone number and, if you choose, your date of birth.
- Phone calls. When you call a number on this site, our call-tracking provider records details such as the date, time, length of the call, the number you called from and the page you called from. Calls may be recorded for quality and compliance.
- Tools. Our calculators and quiz run in your browser. We do not collect your answers.
- Device and usage information. We and our service providers collect information such as your IP address, browser type, pages viewed and referring site, using cookies and similar technologies.
Capture technology: TrustedForm by ActiveProspect
Our request forms use TrustedForm, a service provided by ActiveProspect, Inc., and similar capture technology. When you visit a page with a request form, TrustedForm records your interactions with that page, including the text displayed, the consent language shown to you, and the information you enter, along with the date, time and your IP address. This creates a certificate that documents your request and consent. The certificate may be shared with the companies you authorize to contact you, to verify that you requested contact.
How we use information
- To connect you with a Licensed Insurance Agent when you call or request information.
- To share your request with the insurance companies and Licensed Insurance Agents you authorize in the consent shown on the form.
- To keep records of consent and comply with laws such as the Telephone Consumer Protection Act.
- To operate, secure and improve this website.
How we share information
- With the Licensed Insurance Agents and insurance companies you authorize to contact you.
- With service providers that help us run the site, track calls and record consent (such as ActiveProspect).
- When required by law, or to protect our rights and the safety of others.
We do not sell your personal information for money. Sharing your request with companies you authorize to contact you may be considered a "sale" or "sharing" under some state laws; see your rights below.
Your California privacy rights (CCPA/CPRA)
If you are a California resident, you have the right to:
- Know the categories and specific pieces of personal information we collect, the sources, the purposes, and the categories of third parties we share it with.
- Delete personal information we collected from you, subject to legal exceptions.
- Correct inaccurate personal information.
- Opt out of the sale or sharing of your personal information.
- Limit the use of sensitive personal information.
- Not be discriminated against for exercising these rights.
Categories collected in the past 12 months: identifiers (name, address, email, phone number, IP address); characteristics such as age or date of birth, if provided; internet activity; and inferences drawn from your requests.
To exercise a right, contact us using the details below. We will verify your request and respond within the time the law requires. An authorized agent may make a request on your behalf with your written permission.
Other state privacy rights
Residents of other states with consumer privacy laws may have similar rights to access, delete, correct and opt out. Contact us to make a request.
Do Not Call and text messages
You can ask not to be contacted at any time by telling the Licensed Insurance Agent, or by contacting us. Replying STOP to a text message opts you out of further texts.
Children
This site is intended for adults. We do not knowingly collect information from children under 13.
Data retention and security
We keep information only as long as needed for the purposes above and to meet legal requirements, and we use reasonable safeguards to protect it.
Changes to this policy
We may update this policy. The effective date at the top shows when it was last changed.
Contact us
To make a privacy request or ask about this policy, use our contact form and choose "Privacy request". We will verify your request and reply by email.
Our mailing address for privacy requests will be listed here.